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Examples

Finished work, opened all the way up.

11 real projects, each one shown exactly as the product shows it; the finding, the number behind it, and the trace. Built on data we made for the purpose, never customer files.
Projects
11
Subjects
10
Every one opens
in full

Featured project

Sales & stock · 19,329 rows

Product A produced 68% of total growth while repeat purchasing fell from 31% to 24%.

Etsy sales: July · 3 files, opened in full: the finding, the number behind it, and the trace.

What is making this store's growth less durable?

Revenue

$842,910

Repeat purchase rate

24.2%

Orders

18,441

Rows analysed

19,329

Money · 5,124 rows

Two clients, 38% of revenue, accounted for every one of the 38 overdrawn days.

Is winter actually our slow season?

$486,200Money in

Customers · 1,857 rows

The apparent 0.42-point gap fell to 0.07 once partial responses were included.

Is the difference between customer groups real?

1,840Responses

Sales & stock · 94,154 rows

$128,000 of stock had not sold in nine months, and half was bought to reach a supplier discount.

Which stock is tying up cash?

$412,000Stock value

Money · 441 rows

Contractor spend rose $412,000 while headcount spend fell $448,000, leaving only a $4,000 net change.

What actually changed between these budget versions?

-$4,000Net change

Customers · 24,680 rows

5,510 people were stored as 6,214 records, depressing reported retention by 10.9 points.

Why does donor retention look worse than it is?

58.1%Retention, by person

Customers · 26,066 rows

The 22.4% rate combined three different events; the unrecovered no-show rate was 11.4%.

Why is our no-show rate 22%?

11.4%Unrecovered no-shows

Money · 68,892 rows

Fourteen-month-old recipe cards overstated the menu's margin by 6.1 points (64.5%, not 70.6%), and nine dishes were selling below cost.

Is the menu as profitable as the recipe cards say?

64.5%Contribution margin

Cash flow & budgets · 1,210 rows

28 leases worth $85,700 a month all come up for renewal in a single quarter: two-fifths of the rent roll at once.

How concentrated is our lease-renewal risk?

39.9%Rent expiring in one quarter

People & teams · 100,459 rows

Eleven people worked 37% of the overtime, and seven of them have since left. The cost is concentrated on the people walking out the door.

Who is actually carrying our overtime?

28.8%Attrition

Marketing & spend · 15,737 rows

Three platforms claimed 8,412 conversions but described 4,318 orders. 2,580 of the claims were the same order counted again.

How many orders did our ad platforms actually drive?

$92.26Blended cost per order

A project can answer more than one kind of question, so some appear under several filters: the donor file is a customer question, a retention question and a data-quality question at the same time. That is why the counts above sum to 35, not 11.

11 projects across 10 subjects, filed 35 times in total.