01 / 04
What is making this store's growth less durable?
Product A produced 68% of total growth while repeat purchasing fell from 31% to 24%.
- $842,910
- 24.2%
- 18,441
Etsy sales, July · 3 files · 19,329 rows
Open case studyRetention and churn examples
Repeat purchasing, donor retention and satisfaction by tenure, measured on people rather than on records.
4 of 11 · Retention & churn
See all examples02 / 04
Is the difference between customer groups real?
The apparent 0.42-point gap fell to 0.07 once partial responses were included.
- 1,840
- 71.2%
- 2
Customer survey, Q2 · 2 files · 1,857 rows
Open case study03 / 04
Why does donor retention look worse than it is?
5,510 people were stored as 6,214 records, depressing reported retention by 10.9 points.
- 58.1%
- 5,510
- 52.0%
Donor file, FY2023 to FY2026 · 3 files · 24,680 rows
Open case study04 / 04
Who is actually carrying our overtime?
Eleven people worked 37% of the overtime, and seven of them have since left. The cost is concentrated on the people walking out the door.
- 28.8%
- 5.0%
- $574,454
Rota, clock and headcount, July to June · 3 files · 100,459 rows
Open case study
Have something like this sitting in a folder?
Drop it in and see what comes back. You only pay once you like it.