Examples
Retention and churn examples
Repeat purchasing, donor retention and satisfaction by tenure, measured on people rather than on records.
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- Retention & churn
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Featured project
Sales & stock · 19,329 rows
Product A produced 68% of total growth while repeat purchasing fell from 31% to 24%.
Etsy sales: July · 3 files, opened in full: the finding, the number behind it, and the trace.
What is making this store's growth less durable?Revenue
$842,910
Repeat purchase rate
24.2%
Orders
18,441
Rows analysed
19,329
Customers · 1,857 rows
The apparent 0.42-point gap fell to 0.07 once partial responses were included.
Is the difference between customer groups real?
1,840Responses
Customers · 24,680 rows
5,510 people were stored as 6,214 records, depressing reported retention by 10.9 points.
Why does donor retention look worse than it is?
58.1%Retention, by person
People & teams · 100,459 rows
Eleven people worked 37% of the overtime, and seven of them have since left. The cost is concentrated on the people walking out the door.
Who is actually carrying our overtime?
28.8%Attrition
A project can answer more than one kind of question, so these also appear under other subjects. See all 11.