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What is making this store's growth less durable?

Product A produced 68% of total growth while repeat purchasing fell from 31% to 24%.
Files
3
Rows
19,329
Checks passed
27

Revenue

$842,910

Repeat purchase rate

24.2%

Orders

18,441

What went in

Jan 1 – Jul 31

Project
Etsy sales: July
Subject
Sales & stock
Rows
19,329

Source files

  • sales.xlsx18,441 rows
  • returns.csv846 rows
  • product_costs.xlsx42 rows

The finished example

Demonstration data we built, not a customer's file.

Rendered by the same components that render your own projects.

sales.xlsx
18,441 rowsChecked

Revenue is growing, but your growth is becoming less durable.

Revenue increased 23% over the period. Almost all of that growth came from a single product, while the share of customers who buy more than once fell from 31% to 24%. The business is getting bigger and less repeatable at the same time.

$842,910Revenue+23.1%
24.2%Repeat purchase rate−7.3pp
18,441Orders+14.8%
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Revenue over time

  1. 01Product A produced 68% of total growth.
  2. 02Repeat purchase rate fell from 31% to 24%.
  3. 03Product F's refund rate is 2.8× the portfolio average.

Filed under

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Ranked by how many subjects they share with this project.

Customers · 1,857 rows

The apparent 0.42-point gap fell to 0.07 once partial responses were included.

Is the difference between customer groups real?

Sales & stock · 94,154 rows

$128,000 of stock had not sold in nine months, and half was bought to reach a supplier discount.

Which stock is tying up cash?

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