What is making this store's growth less durable?
Product A produced 68% of total growth while repeat purchasing fell from 31% to 24%.
What went in
- Files
- 3
- Rows
- 19,329
- Period
- Jan 1 – Jul 31
- Verification
- 27 checks passed
Source files
- sales.xlsx18,441 rows
- returns.csv846 rows
- product_costs.xlsx42 rows
What came back
- $842,910
- 24.2%
- 18,441
The finished project
sales.xlsx
18,441 rowsCheckedRevenue is growing, but your growth is becoming less durable.
Revenue increased 23% over the period. Almost all of that growth came from a single product, while the share of customers who buy more than once fell from 31% to 24%. The business is getting bigger and less repeatable at the same time.
$842,910Revenue+23.1%
24.2%Repeat purchase rate−7.3pp
18,441Orders+14.8%
Revenue over time
- 01Product A produced 68% of total growth.
- 02Repeat purchase rate fell from 31% to 24%.
- 03Product F's refund rate is 2.8× the portfolio average.
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